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Marketing Definitions

Analytics

Simple Definition of Analytics: 

Gathering, sorting, and making sense of website data, to give you insight that helps you make better decisions.

Explanation of Web Analytics:

In the context of online marketing, Web Analytics could include data gathered from digital platforms. Data like Clicks, Website Visitors, Time Spent Browsing, etc. It is gathered to optimise the use of digital platforms and to measure the effectiveness of campaigns.

Example of Web Analytics:

Measuring the amount of viewers on a Youtube video.

Types of Web Analytics:

Acquisition Analytics
User Analytics
Traffic Source Analytics
Behavioural Analytics

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