The process of comparing two variables, to determine which one is the most effective. We would use this to improve our marketing outcomes. Example: In one round of emails we make the Buy Now button red, in the 2nd, we make the Buy Now button yellow.
The process of comparing two variables, to determine which one is the most effective. We would use this to improve our marketing outcomes. Example: In one round of emails we make the Buy Now button red, in the 2nd, we make the Buy Now button yellow.
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